1. COFFEE AS LIFESTYLE

Brno is heaven for cafegoers and coffee addicts. The current boom of cafes is a revival of the famous trend ruling Brno from 18th century cafes with climax between the world wars. Brno has tens of various cafes, original and unique joints with stories to be told and top baristas. You can even get a tailored coffee made to fit your preferences from a lovely vintage coffee-cart in the street.

2. WE LOVE BOOKS

Despite of modern multimedia we are still great readers. Statistics list Czechs on top in Europe and we are world champions as far as number and equipment of libraries are concerned. People annually spend over EUR 300,000,000 on books. What does it mean? Well, you do not need a map to find a good cafe or a bookshop.

3. HIKING NATION

We love walking and hiking, preferably outside the city. As one of few countries in the world we have a legislation which opens forests to public. We actually have a very limited number of closed areas (such as military forests) so anybody can walk in any forest, private properties included. Pack in your hiking boots and go for a hike in our country. You will follow a globally unique system of hiking trail marking which will take you in the finest, most reliable and most elaborate network of trails guided by very simple and logic marks and signs.

4. CYCLING CITY

#brnoregion supports cycling. #brnoregion and its people love cycling. We love bicycles and we love kickbikes! The lowlands with new cycling trails and bike paths, fantastic views and many bike shops all around the city; you will see many cyclists even in the centre of Brno. Does the permit to ride through the very centre bother anyone? No way, everybody can enjoy their ride.

5. HEALTH CARE

Czechs are great equalitarians and willingly pay health insurance based on principles of solidarity. Therefore the young, strong and healthy sponsor medicine and care for those in need. This is how anybody receives the care and even major surgeries without worrying about the expenses because they are covered by the system of general health care insurance.It works! Considering the high level and long tradition in medical education, no wonder that Czech medicine is at the top of Europe and Czech obstetrics is at the global top.

6. WE LOVE DOGS! WE LOVE CATS!

Czech homes house nearly two million dogs, and many cats too (but unlike dogs, cats do not have to be registered so there are no official numbers available). Czechs love their pets, so cats and dogs become true members of the family. This affection can be easily supported by another number: we annually spend EUR 77 million for the vet care for our darlings. Get ready to come across dogs everywhere including some restaurants and cinemas.

7. WE ENJOY OUR MEALS

Like baristas, cooks and bakers also enjoy high season. 100 years ago our country was part of Austro-Hungarian Monarchy and Brno was under strong influence of Vienna. There are fine traditions to follow and the socialist era did not ruin the good habit of cooking home-made dishes: Czech cuisine still has so much to offer. With purchasing power increasing and the national passion for cooking (and eating), there is large room for various cuisines and alternative styles from all kinds of vege, raw to bio as well as local.

8. SHOES OFF!

We take our shoes off at home. Everybody does, including visitors. Do not be surprised when offered a lovely pair of slippers on arrival at your host’s home. There are various explanations to this habit; the most obvious that Mr. Tomáš Baťa, world famous Czech businessman in footwear manufacturing ran fantastic promotional and marketing campaigns; that we love our comforts and that we like our homes cosy and clean. (Some Czechs even change shoes at work.)

9. DID YOU SAY BEER?

Love for beer is a statistically supported fact: Czechs are global #1 in beer consumption. Everybody knows general negatives; are there any positives? South Moravia features about 40 breweries, most of them small sized, family businesses producing original, unique types of beer. Hundreds enthusiasts produce beer as hobby at home or in a cellar.

10. RECYCLE

Beer drinking is not our only medallist discipline: Czechs also succeed in recycling. We are #6 in Europe in waste sorting charts, and #2 in recycling of plastic. Our waste sorting and recycling is efficient and cheap, the only cheaper system is in the UK. We are proud recyclists and recyclers, being the most efficient in Visegrad Four.

11. WATER ON TAP

It may seem a minor detail but in fact this is a very important issue. Anywhere in the Czech Republic you may drink good and safe tap water and in South Moravia you get the tap water of the very best taste and quality. First, we have the best water resources. Second, we operate the up-to-date water processing technologies. Last but not least, the distribution infrastructure is reliable and well-kept. Forget about bottled water and drink the best at home as well as in a cafe: the tap water.

12. VINE AND WINE

Over 95% of Czech vineyards are located in #brnoregion. The average year temperature is 9.42 °C (48.96 °F), average annual precipitation 510 mm and average annual sunshine hours 2,244 which means perfect conditions for wine production. Visiting #brnoregion without going to a wine cellar is like visiting London without seeing the Thames. Do have a glass of white wine and try some new wines in autumn.

13. TEAROOMS LIKE NOWHERE ELSE

After the “Velvet Revolution” in 1989 there was boom of original tearooms. Do not expect gentlemen’s clubs where bucketfuls of black tea are poured, nor endless discussions if it is milk first. Our tearooms offer wide variety of teas from all over the world. Numerous tearooms expect you to spend all day enjoying their teas sitting, lying, playing chess, having lunch, and they will be happy to perform special tea rituals. You can also enjoy shisha to make your experience complete.

14. ENGLISH

English is the very special factor that will make you draw Jolly Roger in your travel journal from Brno. Well, not really if you have spoken to the young but with people 50+ you will hear fascinating excellent Czenglish. The English spoken here is not always the English to make perfect sense. Communication with locals in English sometimes equals to passing the Quest of Buddhist Perfection of Patience. A very frequent hello here is “Excuse my terrible English.” Please, be patient, we keep on learning.

15. FOUR YEAR SEASONS

The changing of four year seasons is one of the loveliest attractions: If you spend a year in #brnoregion, expect a beautifully smelling humid spring, hot summer, multicolour autumn and with a bit of luck, frosty white winter. The four years seasons will provide you with full spectre of experience. Dancing in the rain, walking on sunshine somewhere over the rainbow, summer nights and white Christmas will remain unforgettable. There is always something to look forward to in #brnoregion.

28. 10. 2017

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